Daily BREAD

NYC: Gloss-Shot

it's a very glossy summer ✨ in July, we celebrated our iconic, slinky little golden hair-oil with a very special NYC community event. welcome to...

meet: t-shirt towel

meet t-shirt towel 💞 we dreamt of a hair-towel designed for curly, coily, tangly and thick hair. something that held gently without risking breakage or damage....

slick-back on point(e)

we love slick-backs. we love girlhood. That's why we hosted Slick Back on Point(e) ~ an (extremely) adorable Ballet Class celebrating our iconic, better-for-you hair-gel....

The EveryBody Campaign

For the second year in a row, The Every Body Campaign has made history by banding together the beauty industry to support every birthing body’s...

meet: hair-foam

not your middle school mousse meet: hair-foam, the next generation styler you've ben waiting for. A BREAD reinvention of a classic, hair-foam is a one-step styler for...

clear-wash clarifying shampoo from BREAD

clarify with clear-wash

time to clarify you've been using all your staples. you've been on top of your routine. you've been masking like crazy. but your hair is...

BTS: Australian Summer

feel warm again baby-soft & clear-wash are a love letter to Australian summers. the clarity, the softness, the sun on your skin. that sticky sweet...

meet: clear-wash + baby-soft

BREAD's newest clarifying shampoo and every wash conditioner duo. ...

a summer to remember

summer recap: launching hair-gel, winning beauty awards and entering our fashion week era ...