Our founder, Maeva, spent a lot of time hanging around her Mum’s braiding salon in Perth, Australia, as a tiny and impressionable human. Beauty and hair products punctuated her everyday, and became a cornerstone of her growing up.
Maeva spent her early career working at global 'big box' beauty brands. But something didn't feel right. She wasn't really acknowledged in mainstream hair conversations, and struggled to find clean hair products that were uncomplicated, practical, and fun.
So, BREAD was born. We’re young, but we’re growing. From washday basics to super-stylers and treatments, we’ve got a little something for every head. And, we’ve been busy. You can find us in Ulta, Sephora, Boots, SpaceNK, Selfridges, Amazon, and more.
not to brag but, our stuff is good.
like, 40+ beauty award winning good.
BREAD is formulated with clean ingredients at the forefront, so you can feel confident about what you’re using. We don’t compromise on quality, but promise results
the best part of BREAD is you <3
We love our community of Breadheads. That’s why we created the Breadlettes, a community of haircare enthusiasts who join us for special events (ballet class anyone?), get early access to sales, feature on our socials and even star in our campaigns. Want to join the community?
Maeva’s top picks
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clear-wash
$24clarifying shampooRegular price $24Regular priceUnit price per -
t-shirt towel
$38cotton + bamboo hair-towelRegular price $38Regular priceUnit price per
