Faq
Yep! BREAD was founded by Maeva Heim in 2020. Maeva spent a lot of time hanging around her Mumβs braiding salon in Perth, Australia, as a tiny and impressionable human. Beauty and hair products punctuated her everyday with smells and sights and textures made for the styling and cultivation of womanhood.
She went on to spend her early career working behind the scenes of global 'big box' beauty brands. But something didn'tΒ feelΒ right. She wasn't really acknowledged in mainstream hair conversations, and struggled to find clean hair products that were uncomplicated, practical, and fun.
Yes, BREAD only launched in 2020. But Maeva traces the beginnings of BREAD back to the 90s, on that salon floor. The braiding tutorials, storytelling, familiar faces and close-knit community of women with curly, coiled and textured hair was her Mumβs own version of BREAD.