The EveryBody Campaign

reproductive freedom, for every body.

In an industry founded by women and LGBTQ+ people, the issue of reproductive rights hits close to home.

That’s why we’re proud to be donating to the everybody campaign - the largest beauty industry-backed reproductive justice initiative to date.


In June of 2022, the landmark Supreme Court decision Roe v. Wade was overturned, ending the constitutional right to abortion and inciting one of the most pervasive attacks on reproductive freedoms in our nation’s history.


As of October 2023:

  • Nearly ½ of the U.S. bans or restricts abortions
  • 1 in 3 women* will seek an abortion in her lifetime
  • Almost 1 in 3 women* live in states where abortion is unavailable or severely restricted.
  • A woman* is 14x more likely to die from carrying a pregnancy to term than from having an abortion.


BREAD is joining 55+ beauty brands to support the reproductive justice collective SisterSong in their efforts to protect those most impacted by abortion bans. Together, we stand strong in support of every birthing body’s fundamental right to safe, accessible, and legal reproductive freedom.



Formed in 1997 by 16 organizations of women of color, SisterSong has worked to be a voice for reproductive justice on behalf of BIPOC communities.


SisterSong’s purpose is to build an effective network of individuals and organizations to improve institutional policies and systems that impact the reproductive lives of marginalized communities.

SisterSong Women of Color Reproductive Justice Colleective



“BREAD is part of the Everybody campaign because we fundamentally believe that reproductive rights are human rights, and everybody has the right to choose what they do with their bodies.”


Maeva Heim, Founder & CEO of BREAD


Support the campaign by donating, and learning more on the campaign website.