BTS: Australian Summer

Written by: Maeva Heim

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feel warm again

baby-soft & clear-wash are a love letter to Australian summers. the clarity, the softness, the sun on your skin. that sticky sweet heat that marks the end of the year, dips in icy waters and the grit of sand in your toes. letting your hair down and feeling it dance on your shoulders. it's the assurance that you can dive hair-first into the water, knowing you'll be able to clarify and moisturize your hair afterwards.


clear-wash + baby-soft are that feeling, bottled. bringing summer into your showers and onto your hair 🐚 our Sydney shoot was inspired by how we felt using the products - carefree, bright and fun. it's complete with the sugary pinks and electric oranges we used to stock in our childhood wardrobes - chunky, comfy silhouettes, easy to throw off when you need to dip in the water. it may be cold where you are, but heres your reminder of brighter, warmer days 🌞


behind the scenes: clear-wash + baby-soft with BREAD
behind the scenes: clear-wash + baby-soft with BREAD
behind the scenes: clear-wash + baby-soft with BREAD
behind the scenes: clear-wash + baby-soft with BREAD
behind the scenes: clear-wash + baby-soft with BREAD