why we made this
We wanted to create the perfect hybrid between a shampoo and a co-wash (conditioning hair wash). Something that would be soft ‘n gentle on delicate and textured strands without stripping your hair to straw. It had to be lightly-foaming and properly-cleansing, free from sulfates or harsh surfactants. So, we made hair-wash using the same kind of cleansing agent that you might find in a good face wash. And it smells like a bowl of fruit-loop cereal milk. It’s milky and silky, gentle but tough, and has racked up over 10 beauty awards, including Best Curl Shampoo (Women's Health), and Elle Future of Beauty 2020.
Curly, afro, textured hair. But loved by all.
Like your regular wash. Either a) squeeze onto hands and lather up between palms, or b) funnel directly onto scalp via nozzle for hard-to-reach bits like the back of the neck. For thicker hair, section into four parts to reach your scalp and strands with ease. While holding the ends of your hair with one hand, use the pads of your fingers on your other hand to massage deeply into wet scalp until completely coated in gentle suds. Run residual hair-wash down the lengths of your hair to supremely cleanse your strands. Rinse off once complete. *Notice the super gentle nature of hair-wash leaves you washing less often, because you’re not over stripping your scalp. Less washing means less disruption to the hair. A victory.
Aqua (Water), Decyl Glucoside, Glycerin, Aloe Barbadensis Leaf Juice, Glyceryl Stearate, Sodium Lauroyl Lactylate, Cocos Nucifera (Coconut) Oil, Cetrimonium Chloride, Persea Gratissima (Avocado) Oil, Cetearyl Alcohol, Cetyl Alcohol, Quaternium-80, Argania Spinosa Kernel Oil, Parfum (Fragrance), Caprylyl Glycol, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Oil, Benzyl Benzoate, Citral, Limonene, Linalool
- Elle Future of Beauty 2020
- Women's Health Beauty Awards 2021
- Vogue Editor's Beauty Product of the Day
- GQ Beauty Awards 2020
- Refinery29 Beauty Innovator 2020
- HelloGiggles Beauty Crush Awards 2020
- POPSUGAR Best of Black Beauty 2020
- ManeAddict’s Breakout Brand of 2020
- Men's Health Grooming Award 2021
- AskMen Best Shampoo for Curly Hair 2021
- SELF Beauty Award 2021
- HelloGiggles Beauty Crush Awards 2021
- POPSUGAR Best of Black Beauty 2021
- Byrdie 2021 Eco Beauty Awards
- Women's Health Beauty Awards 2021
- Men's Health 2021 Grooming Awards
- Self Beauty Awards 2021
- Supergreat Beauty Awards 2021
- Her Campus College Beauty Awards 2021
- The Zoe Report Best Co-Wash 2021
mini hair-wash, on you
Jayla / Washington
These curls love it
Love love love it ! I got The mini hair wash . The smell amazing fresh lemons felt detox cleaning hair instantly felt almost silky and after the shower i instantly used the leave in conditioner curl cream from Bread as well and my curls have l stayed looking fresh and hydrated 5 days with no wash and looks great smell again slight but it’s there and the texture of the cream is in between of light and heavy weight it’s the best of both .
Love this stuff, love this size!
So convenient for traveling with, love the lemon cookie smell.
Smells Good, Gentle Shampoo
I really like this gently shampoo. A little goes a long way and it smells so fresh. I don't shampoo my curls everyday butI look forward to using this shampoo when I do.
I Like It
For starters, the hair wash isn’t super moisturizing. But, I can appreciate the fact that it doesn’t dry my hair out either. The timing of when I’d use this hair wash is dependent on the condition of my hair. If my hair was in dire need of a wash, I probably wouldn’t reach for this hair wash right away. But, if I just simply wanted to co-wash, or my hair wasn’t extremely soiled, then I’d be more inclined to use this hair wash. The product reminds me more of a hair milk than a shampoo. I like the smell of the hair wash. It smells so delectable, like fruit loops. I do wish the scent was a bit stronger. But, I do understand that everyone doesn’t want to walk around smelling like a cereal box. The packaging (especially the mini) is aesthetically pleasing and convenient. I will be repurchasing.
I have never encountered a hair-wash/shampoo that effectively removed buildup and did not strip my hair of moisture. I love it! I even created a video review - https://www.youtube.com/watch?v=I_sbKFUvkT8