Why We Made This
Curls are left looking defined but feeling flouncy and pliable, without lock-in stiffness or the *dreaded* crunch. The soft-serve-like emulsion wraps your strands in lightweight shine, curl definition and fluffy marshmallow smell. Made to be raked through freshly-washed, damp hair (in sections) from root to tip. We wanted to create a leave-in that could do it all, from braid-outs, to slick buns, diffusing, air-drying and every style in between. Instead of 4-5 styling products, it’s just one, cute, reusable glass jar for your top shelf. And we wanted it to treat your hair while you wear, so it’s repairing and softening your strands throughout the week. It’s the missing piece you need for the best hot bread summer yet.
Wavy, curly, coily, and textured hair.
Rake through freshly-washed, damp hair in sections from root to tip. If needed, use a brush to ensure hair-cream is evenly distributed through all hair strands. Use fingers or a brush to gently coil the hair, watching your best curls take form. For best results, add more water and squish the water and product into your strands using a scrunching motion. Then, air-dry or diffuse. If using a towel to dry, stick with a soft cotton t-shirt towel so you don’t disrupt your curl pattern. For a braid-out, apply hair-cream evenly to damp or semi-dry hair, then braid in sections. Diffuse to dry or leave overnight, then undo braids for softly defined waves.
- The Knot Best Curl Enhancer 2021
hair-cream, on you
Luna / Amsterdam
Sara / NYC
Ocean / Ontario
I absolutely love this product! It makes my 3a curls looks so healthy, fresh, and bouncy, with just the right amount of fluff! I've been recommending it to all my curly friends.
Loved it but I layer on some gel to give my 3b /3c a bit a definition and hold. I keep returning to it and daughter and I are working our way through first jar. Lovely fragrance as with all the products coming from the bread factory
I am loving this hair cream! The wash day kit on its own was great, but I still needed something to give my curls some hold to get me through the week. This cream gives my curls bouncy definition without the crunch. Love it!
The first time in my 60 odd life that I have stumbled upon something that is pure and works..also I can share it with my GBaby. Thank you BREAD
Leaves my hair shiny , soft and manageable. The style and shine last for days. As a woman of certain age I also notice it makes my hair feel and look thicker. I will definitely buy again. Thank you for everything you do!! I wish the company all the success.