why we made this
Curls are left looking defined but feeling flouncy and pliable, without lock-in stiffness or the *dreaded* crunch. The soft-serve-like emulsion wraps your strands in lightweight shine, curl definition and fluffy marshmallow smell. Made to be raked through freshly-washed, damp hair (in sections) from root to tip. We wanted to create a leave-in that could do it all, from braid-outs, to slick buns, diffusing, air-drying and every style in between. Instead of 4-5 styling products, it’s just one, cute, reusable glass jar for your top shelf. And we wanted it to treat your hair while you wear, so it’s repairing and softening your strands throughout the week. It’s the missing piece you need for the best hot bread summer yet.
Wavy, curly, coily, and textured hair.
Rake through freshly-washed, damp hair in sections from root to tip. If needed, use a brush to ensure hair-cream is evenly distributed through all hair strands. Use fingers or a brush to gently coil the hair, watching your best curls take form. For best results, add more water and squish the water and product into your strands using a scrunching motion. Then, air-dry or diffuse. If using a towel to dry, stick with a soft cotton t-shirt towel so you don’t disrupt your curl pattern. For a braid-out, apply hair-cream evenly to damp or semi-dry hair, then braid in sections. Diffuse to dry or leave overnight, then undo braids for softly defined waves.
- The Knot Best Curl Enhancer 2021
- Bustle Best Styling Product for Coily Hair 2022
- Glamour Best in Curly Hair 2022
- Allure Reader’s Choice Best Clean Styling Product 2022
hair-cream, on you
Luna / Amsterdam
Sara / NYC
Ocean / Ontario
I recently made this purchase on a whim. I am very satisfied with this purchase and one of my top faves. I receive the most benefit oit of this product when I apply it in the shower. It defines, softens, amd moisturize my hair like no other. It’s a complete one and done. No additional products are needed.
truly the best , my hair is repairing as we speak
A must try for my type 4 girls!
I absolutely loved this product and I am a Type 4 natural! (Specifically 4c/b) I am not one to vernture out with certain brands because so know what my hair likes but when I Bread Beauty sent me this hair cream I was extremely surprised with the results it gave me! It was lightweight, very moisturizing& defining! It made my hair very bouncy in twist and smelled beautifully!! I 10/10 recommend Follow my socials if you’d like @mytype4hair_ on TikTok & Instagram!!
I’ve used it in my daughters hair for a leave in and twist out… simply gorgeous. I can’t wait to use it in my hair!!! Thanks Bread!
Absolutely obsessed with this hair cream! Literally obsessed with BREAD and everything they make, but this cream is the true icing on the cake!