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why we made this
Curls are left looking defined but feeling flouncy and pliable, without lock-in stiffness or the *dreaded* crunch. The soft-serve-like emulsion wraps your strands in lightweight shine, curl definition and fluffy marshmallow smell. Made to be raked through freshly-washed, damp hair (in sections) from root to tip. We wanted to create a leave-in that could do it all, from braid-outs, to slick buns, diffusing, air-drying and every style in between. Instead of 4-5 styling products, it’s just one, cute, reusable glass jar for your top shelf. And we wanted it to treat your hair while you wear, so it’s repairing and softening your strands throughout the week. It’s the missing piece you need for the best hot bread summer yet.
Wavy, curly, coily, and textured hair.
Colour Safe
Silicone Free
Vegan
Cruelty Free
Rake through freshly-washed, damp hair in sections from root to tip. If needed, use a brush to ensure hair-cream is evenly distributed through all hair strands. Use fingers or a brush to gently coil the hair, watching your best curls take form. For best results, add more water and squish the water and product into your strands using a scrunching motion. Then, air-dry or diffuse. If using a towel to dry, stick with a soft cotton t-shirt towel so you don’t disrupt your curl pattern. For a braid-out, apply hair-cream evenly to damp or semi-dry hair, then braid in sections. Diffuse to dry or leave overnight, then undo braids for softly defined waves.
- The Knot Best Curl Enhancer 2021
- Bustle Best Styling Product for Coily Hair 2022
- Glamour Best in Curly Hair 2022
- Allure Reader’s Choice Best Clean Styling Product 2022
- Allure Best Curly Hair Product 2022
hair-cream, on you
@lunafreddie
Luna / Amsterdam
3A
@sarafowl
Sara / NYC
4C
@ocean.vanexel
Ocean / Ontario
3C
- Reviews
- Questions
United StatesHoly Grail Product…Run ��♀️don’t walk
I bought this product when this brand first launched and fell head over heels!!! Know matter what other products I try I ALWAYS come back to this! My curls are shiny, defined, the slip is amazing, and the smell is divine! It also plays well with other gels too! I will be getting a subscription service as I have to have this product in my hair routine!
United StatesYum !
This hair cream not only smells delicious but completely nourishes my hair. My curls are very soft to the touch and combined with the hair oil, looks so shiny.
United StatesYum !
This hair cream not only smells delicious but completely nourishes my hair. My curls are very soft to the touch and combined with the hair oil, looks so shiny.
United StatesStrong fragrance but beautiful results!
The first time I used this, I applied way too much - a little goes a long way! I separate my hair into seven sections when brushing the hair cream through, and I've realized that just lightly dipping my middle and ring finger into the pot is enough product for each section. I'm really happy with the way my hair looks when I use this cream, and it works great for a mid-week refresh as well! The packaging is also so cute, and I'm excited to recycle the jar. However, I find the fragrance really strong. It's really, really sweet and reminds me of cotton candy perfumes marketed toward young girls. It doesn't linger too bad once my hair dries, but the smell comes back whenever water gets in my hair. The cream also leaves a slightly gummy feel in my hair. I haven't noticed any visible flaking or residue, though. Overall, this is a great hair cream! I just wish there was an option without the added fragrance.
United StatesReally Nice
I've had this for a little while, it's helped my hair feel thick. Which is nice especially in the winter. I need to use it more to really have an opinion but I like it a lot the few times I've used it.
