why we made this
Curls are left looking defined but feeling flouncy and pliable, without lock-in stiffness or the *dreaded* crunch. The soft-serve-like emulsion wraps your strands in lightweight shine, curl definition and fluffy marshmallow smell. Made to be raked through freshly-washed, damp hair (in sections) from root to tip. We wanted to create a leave-in that could do it all, from braid-outs, to slick buns, diffusing, air-drying and every style in between. Instead of 4-5 styling products, it’s just one, cute, reusable glass jar for your top shelf. And we wanted it to treat your hair while you wear, so it’s repairing and softening your strands throughout the week. It’s the missing piece you need for the best hot bread summer yet.
Wavy, curly, coily, and textured hair.
Rake through freshly-washed, damp hair in sections from root to tip. If needed, use a brush to ensure hair-cream is evenly distributed through all hair strands. Use fingers or a brush to gently coil the hair, watching your best curls take form. For best results, add more water and squish the water and product into your strands using a scrunching motion. Then, air-dry or diffuse. If using a towel to dry, stick with a soft cotton t-shirt towel so you don’t disrupt your curl pattern. For a braid-out, apply hair-cream evenly to damp or semi-dry hair, then braid in sections. Diffuse to dry or leave overnight, then undo braids for softly defined waves.
- The Knot Best Curl Enhancer 2021
- Bustle Best Styling Product for Coily Hair 2022
- Glamour Best in Curly Hair 2022
- Allure Reader’s Choice Best Clean Styling Product 2022
- Allure Best Curly Hair Product 2022
hair-cream, on you
Luna / Amsterdam
Sara / NYC
Ocean / Ontario
Lovely smell and works great
This cream makes my hair soft and silky. It's wonderful
Curls best friend
My curls were moisturized and soft, great definition and bounce, I will definitely have Bread as my go to Product.
Still figuring it out
Smells great! I thought as a leave-in, it would also detangle but that isn’t the case, unfortunately. It’s a little heavy for my curls so I’ve been trying to use less but it’s not holding the way I’d like. Gonna keep trying…
I recently made this purchase on a whim. I am very satisfied with this purchase and one of my top faves. I receive the most benefit oit of this product when I apply it in the shower. It defines, softens, amd moisturize my hair like no other. It’s a complete one and done. No additional products are needed.