New in

hair-cream

treats your hair while you wear

250mL / 8.4 fl. oz.

20 reviews
$28
WHAT IT IS:

A curl-enhancing cream with conditioning and healing properties. Gives a semi-defined, soft-hold on your hair.

SUITABLE FOR:

Wavy, curly, coily, and textured hair.

hair-cream

treats your hair while you wear

250mL / 8.4 fl. oz.

20 reviews
$28

WHAT IT IS:

A curl-enhancing cream with conditioning and healing properties. Gives a semi-defined, soft-hold on your hair.

SUITABLE FOR:

Wavy, curly, coily, and textured hair.

orders over $50 ship free

why we made this

Curls are left looking defined but feeling flouncy and pliable, without lock-in stiffness or the *dreaded* crunch. The soft-serve-like emulsion wraps your strands in lightweight shine, curl definition and fluffy marshmallow smell. Made to be raked through freshly-washed, damp hair (in sections) from root to tip. We wanted to create a leave-in that could do it all, from braid-outs, to slick buns, diffusing, air-drying and every style in between. Instead of 4-5 styling products, it’s just one, cute, reusable glass jar for your top shelf. And we wanted it to treat your hair while you wear, so it’s repairing and softening your strands throughout the week. It’s the missing piece you need for the best hot bread summer yet.

Wavy, curly, coily, and textured hair.

Colour Safe

Silicone Free

Vegan

Cruelty Free

Key Ingredients

Rake through freshly-washed, damp hair in sections from root to tip. If needed, use a brush to ensure hair-cream is evenly distributed through all hair strands. Use fingers or a brush to gently coil the hair, watching your best curls take form. For best results, add more water and squish the water and product into your strands using a scrunching motion. Then, air-dry or diffuse. If using a towel to dry, stick with a soft cotton t-shirt towel so you don’t disrupt your curl pattern. For a braid-out, apply hair-cream evenly to damp or semi-dry hair, then braid in sections. Diffuse to dry or leave overnight, then undo braids for softly defined waves.

Water (Aqua), Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Glyceryl Stearate SE, Ricinus Communis (Castor) Seed Oil, Caprylic/Capric Triglyceride, Mangifera Indica (Mango) Butter, Butyrospermum Parkii (Shea Butter), Vitis Vinifera (Grape) Seed Oil, Glyceryl Stearate, Cetearyl Alcohol, Stearic acid, Sodium Cocoyl Glutamate, Argania Spinosa (Argan) Kernel Oil, Propanediol, Maltodextrin/VP Copolymer, Hydrolyzed Quinoa Protein, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, Fragrance (Parfum), Xanthan Gum, Vaccinium Angustifolium, Tocopheryl Acetate, Dehydroacetic Acid, Benzyl Alcohol.
  • The Knot Best Curl Enhancer 2021
  • Bustle Best Styling Product for Coily Hair 2022
  • Glamour Best in Curly Hair 2022
  • Allure Reader’s Choice Best Clean Styling Product 2022
  • Allure Best Curly Hair Product 2022
First product I’ve purchased from this brand and omg I’m in love… the smell is just sooooo amazing, and it was so nice not having to use 4 different products etc. will definitely be trying the rest of products offered! I’m sold on this one!!
Gina
Customer Reviews
4.7 Based on 20 Reviews
5 ★
80% 
16
4 ★
15% 
3
3 ★
0% 
0
2 ★
5% 
1
1 ★
0% 
0
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Filter Reviews:
A
06/15/2022
Anonymous
United States United States

Lovely smell and works great

This cream makes my hair soft and silky. It's wonderful

A
06/03/2022
Anonymous
United States United States

Curls best friend

My curls were moisturized and soft, great definition and bounce, I will definitely have Bread as my go to Product.

AK
05/29/2022
Amanda K.
United States United States

the best

love

LT
05/25/2022
Leilani T.
United States United States

Still figuring it out

Smells great! I thought as a leave-in, it would also detangle but that isn’t the case, unfortunately. It’s a little heavy for my curls so I’ve been trying to use less but it’s not holding the way I’d like. Gonna keep trying…

SW
05/13/2022
Sonya W.
United States United States

Hair Cream

I recently made this purchase on a whim. I am very satisfied with this purchase and one of my top faves. I receive the most benefit oit of this product when I apply it in the shower. It defines, softens, amd moisturize my hair like no other. It’s a complete one and done. No additional products are needed.