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Why We Made This
An end/death to the 5-hour wash-day and 10-product wash routine. Our antidote to the regime is this easy three-step routine for every texture. There’s no more guessing games, no more two-week dissertation on how to wash your hair or thesis on what to use. Just three of the most reliable and good-smelling wash-day products that make having hair easy and fun.
anyone who wants to spend less time in the bathroom, and more time letting your hair down everywhere else.
Colour Safe
Silicone Free
Vegan
Sulfate Free
For hair-wash, either a) squeeze onto hands and lather up between palms, or b) funnel directly onto scalp via nozzle for hard-to-reach bits like the back of the neck. For thicker hair, section into four parts to reach your scalp and strands with ease.
Aqua (Water), Decyl Glucoside, Glycerin, Aloe Barbadensis Leaf Juice, Glyceryl Stearate, Sodium Lauroyl Lactylate, Cocos Nucifera (Coconut) Oil, Cetrimonium Chloride, Persea Gratissima (Avocado) Oil, Cetearyl Alcohol, Cetyl Alcohol, Quaternium-80, Argania Spinosa Kernel Oil, Parfum (Fragrance), Caprylyl Glycol, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Oil, Benzyl Benzoate, Citral, Limonene, Linalool
hair-mask
Aqua (Water), Cetearyl Alcohol, Polyglycerol Esters of Fatty Acids, Behentrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Stearamidopropyl Dimethylamine, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Phenoxyethanol, Isoamyl Laurate, Hydrolyzed Wheat Protein, Lactic Acid, Parfum (Fragrance), Tocopheryl Acetate, Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Terminalia Ferdinandiana Fruit Extract, Daucus Carota Sativa (Carrot) Seed Oil, Borago Officinalis Seed Oil
- Elle Future of Beauty 2020
- Women's Health Beauty Awards 2021
- Vogue Editor's Beauty Product of the Day
- GQ Beauty Awards 2020
- Refinery29 Beauty Innovator 2020
- HelloGiggles Beauty Crush Awards 2020
- POPSUGAR Best of Black Beauty 2020
- ManeAddict’s Breakout Brand of 2020
- Men's Health Grooming Award 2021
- AskMen Best Shampoo for Curly Hair 2021
- SELF Beauty Award 2021
- HelloGiggles Beauty Crush Awards 2021
- POPSUGAR Best of Black Beauty 2021
- Byrdie 2021 Eco Beauty Awards
- Women's Health Beauty Awards 2021
- Men's Health 2021 Grooming Awards
- Self Beauty Awards 2021
- 2021 Supergreat Beauty Awards
- HelloGiggles Beauty Crush Awards 2021
- Glamour 2021 Beauty Awards
wash-day duo, on you
@lunafreddie
Luna / Amsterdam
3A
@zyumaya
Zeïna / Melbourne
4B
I have type 3A/B hair and am always looking for new products to try. I love the way the products smell and feel, I love the packaging. I think the Wash-day is great for someone like me with dryer hair who needs more moisture.
I have 2c-3a curls and used different products based on length and season. Until I found bread. Life changing! Perfect for all seasons, leaves my hair curly and soft, and smells absolutely amazing. I use it with the hair oil. Also shout out to Bread for including larger conditioner and acknowledging we use more of it than shampoo!,
Super moisturizing shampoo and conditioner with sweet fresh baked goodies like smell. Normally I’m turned off by this but the way my hair feels after I’ve towel dried... it’s worth it!! Must try the oil next.
I bought the wash wash and conditioner.My hair has never felt so soft! Amazing products and highly would reccomend! Thank you!
I love this product ! The hair mask to beat all other hair masks - leaves my hair feeling soft and luxurious. I try to use it once weekly - let it sit on my dry hair for 20 minutes or so, then rinse it out and VOILA ! Soft, happy hair that feels like its thirst has been quenched. Smells great too :-)
expand your hair-drobe
scalp-serum
