why we made this
Curls are left looking defined but feeling flouncy and pliable, without lock-in stiffness or the *dreaded* crunch. The soft-serve-like emulsion wraps your strands in lightweight shine, curl definition and fluffy marshmallow smell. Made to be raked through freshly-washed, damp hair (in sections) from root to tip. We wanted to create a leave-in that could do it all, from braid-outs, to slick buns, diffusing, air-drying and every style in between. Instead of 4-5 styling products, it’s just one, cute, reusable glass jar for your top shelf. And we wanted it to treat your hair while you wear, so it’s repairing and softening your strands throughout the week. It’s the missing piece you need for the best hot bread summer yet.
Wavy, curly, coily, and textured hair.
Rake through freshly-washed, damp hair in sections from root to tip. If needed, use a brush to ensure hair-cream is evenly distributed through all hair strands. Use fingers or a brush to gently coil the hair, watching your best curls take form. For best results, add more water and squish the water and product into your strands using a scrunching motion. Then, air-dry or diffuse. If using a towel to dry, stick with a soft cotton t-shirt towel so you don’t disrupt your curl pattern. For a braid-out, apply hair-cream evenly to damp or semi-dry hair, then braid in sections. Diffuse to dry or leave overnight, then undo braids for softly defined waves.
Water (Aqua), Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Glyceryl Stearate SE, Ricinus Communis (Castor) Seed Oil, Caprylic/Capric Triglyceride, Mangifera Indica (Mango) Butter, Butyrospermum Parkii (Shea Butter), Vitis Vinifera (Grape) Seed Oil, Glyceryl Stearate, Cetearyl Alcohol, Stearic acid, Sodium Cocoyl Glutamate, Argania Spinosa (Argan) Kernel Oil, Propanediol, Maltodextrin/VP Copolymer, Hydrolyzed Quinoa Protein, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, Fragrance (Parfum), Xanthan Gum, Vaccinium Angustifolium, Tocopheryl Acetate, Dehydroacetic Acid, Benzyl Alcohol.
mini hair-cream, on you
Ocean / Ontario
Luna / Amsterdam
Sara / NYC
I use it mostly everyday and absolutely love it, I’ve tried a lot of other products for my hair and could never find the one that would work, it’d to much or to little but the hair cream is amazing let’s my hair do it’s thing but brings my curls out more along with some of my less curly hair.
I’ve used it in my daughters hair for a leave in and twist out… simply gorgeous. I can’t wait to use it in my hair!!! Thanks Bread!
Absolutely obsessed with this hair cream! Literally obsessed with BREAD and everything they make, but this cream is the true icing on the cake!
I absolutely love this product! It makes my 3a curls looks so healthy, fresh, and bouncy, with just the right amount of fluff! I've been recommending it to all my curly friends.
Fluffy Soft Curls
Loved it but I layer on some gel to give my 3b /3c a bit a definition and hold. I keep returning to it and daughter and I are working our way through first jar. Lovely fragrance as with all the products coming from the bread factory