Why We Made This
We wanted to create the perfect hybrid between a shampoo and a co-wash (conditioning hair wash). Something that would be soft ‘n gentle on delicate and textured strands without stripping your hair to straw. It had to be lightly-foaming and properly-cleansing, free from sulfates or harsh surfactants. So, we made hair-wash using the same kind of cleansing agent that you might find in a good face wash. And it smells like a bowl of fruit-loop cereal milk. It’s milky and silky, gentle but tough, and has racked up over 10 beauty awards, including Best Curl Shampoo (Women's Health), and Elle Future of Beauty 2020.
Curly, afro, textured hair. But loved by all.
Either a) squeeze onto hands and lather up between palms, or b) funnel directly onto scalp via nozzle for hard-to-reach bits like the back of the neck. For thicker hair, section into four parts to reach your scalp and strands with ease. While holding the ends of your hair with one hand, use the pads of your fingers on your other hand to massage deeply into wet scalp until completely coated in gentle suds. Run residual hair-wash down the lengths of your hair to supremely cleanse your strands. Rinse off once complete. *Notice the super gentle nature of hair-wash leaves you washing less often, because you’re not over stripping your scalp. Less washing means less disruption to the hair. A victory.
Aqua (Water), Decyl Glucoside, Glycerin, Aloe Barbadensis Leaf Juice, Glyceryl Stearate, Sodium Lauroyl Lactylate, Cocos Nucifera (Coconut) Oil, Cetrimonium Chloride, Persea Gratissima (Avocado) Oil, Cetearyl Alcohol, Cetyl Alcohol, Quaternium-80, Argania Spinosa Kernel Oil, Parfum (Fragrance), Caprylyl Glycol, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Oil, Benzyl Benzoate, Citral, Limonene, Linalool
- Elle Future of Beauty 2020
- Women's Health Beauty Awards 2021
- Vogue Editor's Beauty Product of the Day
- GQ Beauty Awards 2020
- Refinery29 Beauty Innovator 2020
- HelloGiggles Beauty Crush Awards 2020
- POPSUGAR Best of Black Beauty 2020
- ManeAddict’s Breakout Brand of 2020
- Men's Health Grooming Award 2021
- AskMen Best Shampoo for Curly Hair 2021
- SELF Beauty Award 2021
- HelloGiggles Beauty Crush Awards 2021
- POPSUGAR Best of Black Beauty 2021
- Byrdie 2021 Eco Beauty Awards
- Women's Health Beauty Awards 2021
- Men's Health 2021 Grooming Awards
- Self Beauty Awards 2021
- 2021 Supergreat Beauty Awards
hair-wash, on you
Olivia / Sydney
Jayla / Washington
Zeïna / Melbourne
I was gifted this product and sincerely love what it did for my curls. Most shampoos make my curly hair feel stripped and dry. But washing out this shampoo felt like I was washing out conditioner. My hair was silky and smooth and when my hair air dried, my curls were bouncy and not dry. Canâ€™t wait to try more of their products! I was also gifted their bread-puff and it is literally my go-to scrunchie. It holds allllll of my hair. Without feeling like Iâ€™m going to snap the scrunchie. And itâ€™s so chic :)
i love shampoos that lather up a lot BUT this did a great job of cleansing my hair and being hydrating. I can't co-wash my hair but sometimes i dont need a deep cleanse from a shampoo so this is perfect for those in-between times.
Left my hair feeling smooth and clean without feeling stripped
I wasn't sure if this was for me as I have really dry but not too curly hair but I must say I am amazed at this wash. Unlike other products that are hydrating and weigh my hair down and kind of don't give me the "clean sensation" - this one feels deep cleaning and hydrating at the same time. The smell is playful and unexpected. Love it!
Really great shampoo--it can be a little strange to get used to if you are used to shampoos that foam a lot, since this has a very gentle lather. It smells wonderful, and I highly recommend splitting your hair into sections and using small amounts per section. It can be easy to use too much if you don't do that!