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Why We Made This
We wanted to create the perfect hybrid between a shampoo and a co-wash (conditioning hair wash). Something that would be soft ‘n gentle on delicate and textured strands without stripping your hair to straw. It had to be lightly-foaming and properly-cleansing, free from sulfates or harsh surfactants. So, we made hair-wash using the same kind of cleansing agent that you might find in a good face wash. And it smells like a bowl of fruit-loop cereal milk. It’s milky and silky, gentle but tough, and has racked up over 10 beauty awards, including Best Curl Shampoo (Women's Health), and Elle Future of Beauty 2020.
Curly, afro, textured hair. But loved by all.
Colour Safe
Vegan
Sulfate Free
Froot Loop
Cruelty Free
Either a) squeeze onto hands and lather up between palms, or b) funnel directly onto scalp via nozzle for hard-to-reach bits like the back of the neck. For thicker hair, section into four parts to reach your scalp and strands with ease. While holding the ends of your hair with one hand, use the pads of your fingers on your other hand to massage deeply into wet scalp until completely coated in gentle suds. Run residual hair-wash down the lengths of your hair to supremely cleanse your strands. Rinse off once complete. *Notice the super gentle nature of hair-wash leaves you washing less often, because you’re not over stripping your scalp. Less washing means less disruption to the hair. A victory.
Aqua (Water), Decyl Glucoside, Glycerin, Aloe Barbadensis Leaf Juice, Glyceryl Stearate, Sodium Lauroyl Lactylate, Cocos Nucifera (Coconut) Oil, Cetrimonium Chloride, Persea Gratissima (Avocado) Oil, Cetearyl Alcohol, Cetyl Alcohol, Quaternium-80, Argania Spinosa Kernel Oil, Parfum (Fragrance), Caprylyl Glycol, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Oil, Benzyl Benzoate, Citral, Limonene, Linalool
- Elle Future of Beauty 2020
- Women's Health Beauty Awards 2021
- Vogue Editor's Beauty Product of the Day
- GQ Beauty Awards 2020
- Refinery29 Beauty Innovator 2020
- HelloGiggles Beauty Crush Awards 2020
- POPSUGAR Best of Black Beauty 2020
- ManeAddict’s Breakout Brand of 2020
- Men's Health Grooming Award 2021
- AskMen Best Shampoo for Curly Hair 2021
- SELF Beauty Award 2021
- HelloGiggles Beauty Crush Awards 2021
- POPSUGAR Best of Black Beauty 2021
- Byrdie 2021 Eco Beauty Awards
- Women's Health Beauty Awards 2021
- Men's Health 2021 Grooming Awards
- Self Beauty Awards 2021
- Supergreat Beauty Awards 2021
- Her Campus College Beauty Awards 2021
- The Zoe Report Best Co-Wash 2021
hair-wash, on you
@yemisul
Olivia / Sydney
4C
@jaylamegs
Jayla / Washington
3B
@zyumaya
Zeïna / Melbourne
4B
- Reviews
- Questions
United StatesOnly hair wash I'll ever use
The wash is slippery, creamy, smells great, and really works nicely on my hair. It isn't stripping, and I don't think i'll be able to use another one ever again. My only issue is that it comes in such small packages. If i didn't love it so much the volume/price ratio would be cost prohibitive. It'd be nice if they sold salon size pouches for a reasonable price.
United States United StatesHooked
I believed my hair would feel soft but was skeptical about how clean it would be... but I was SO surprised that both happened. I usually have a lot of oil on my days off from washing, but not this time. I was more than shocked that my hair still felt clean and looked great. Love it!
United States United StatesLove it!
I’ve tried a lot of products for my little girl’s curls and none of them have worked as well. Bread hair wash leaves her curls defined but not weighed down and helps keep tangles to a minimum. The Fruit Loops scent is so much fun! We love it and will definitely be back for more.
