why we made this
We wanted to create a hair-mask that was just right. Not too heavy, not too light. No silicones, but a decent amount of slip. Something that would softly coat your strands but not weigh them down. It’s a hair-mask you can use every time you wash, or once every now and then as an intensive treatment. The perfect conditioner meets mask, meets treatment.
Curls and texture, but here for everyone’s dry hair days.
After cleansing with hair-wash, section hair into four equal-ish parts. Apply a generous amount of hair-mask to first section from roots to ends. Pro tip* Use your fingers to smooth hair-mask through your strands and gently detangle as you go, ensuring all strands are thoroughly coated. Déjà vu: repeat with remaining sections. Leave on for 5-10 minutes, then add h2o and gently detangle with fingers (or detangling comb). Before rinsing off, cup water in your hands and ‘push’ the water and hair-mask into your strands from the bottom up using a squishing-up, scrunching motion. Then, rinse it off. If you like, don't rinse completely. You can leave 10-20% of hair-mask in your hair for extra moisture.
Aqua (Water), Cetearyl Alcohol, Polyglycerol Esters of Fatty Acids, Behentrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Stearamidopropyl Dimethylamine, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Phenoxyethanol, Isoamyl Laurate, Hydrolyzed Wheat Protein, Lactic Acid, Parfum (Fragrance), Tocopheryl Acetate, Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Terminalia Ferdinandiana Fruit Extract, Daucus Carota Sativa (Carrot) Seed Oil, Borago Officinalis Seed Oil
- HelloGiggles Beauty Crush Awards 2021
- Glamour 2021 Beauty Awards
- Her Campus College Beauty Awards 2021
- Women's Health Beauty Awards Best Afro Conditioner 2021
- Byrdie Beauty Awards Best Deep Conditioner 2021
- Glamour Best Deep-Conditioning Hair Mask 2022
hair-mask, on you
Luna / Amsterdam
I want more
I wanted a creamy hair mask with ingredients i can read and this mask was just right for my 4c coily hair. It covered entire strands root to tip. Hair is soft after. I want more!
Best conditioner ever!
Best conditioner ever. I don’t have a lot of hair but with this I never even detangle. Finger detangling does the job. The only thing that comes close is a $70 conditioner which contains a ton of chemicals.
where have you been!
I have super coarse, super long, like 2a-2b wavy hair and this is the only conditioner I’ve tried where I can get away with using less than half of a bottle (and I have tried a LOT of conditioners). I love the nice mild cupcake scent. I also like the lower-waste packaging! I’m excited to get to use All of the product, and it seems like a lot less plastic than a regular bottle.
Best conditioner I have ever used!
This is my favorite conditioner! It makes me happy that it is full of amazing ingredients and no silicone! It feels luxurious af. The scent makes me feel like a cupcake. It is very comforting to me! Don’t ever stop making it ! I have a lot of hair but on the finer side and it makes my curls super hydrated without looking weighed down!
My hair is grateful!
I think my hair was allergic to every line I tried before Bread. I remember the shampoo my hair to scorched brillo days, then salon products that dried despite being for “broken” or “dry”’or “colored” hair. The hair mask, oil and shampoo have changed my hair and my life. The spectacular customer service is an added boon.