silicone-free deep-conditioning mask for very velvety strands see reviews.

354mL / 12 fl. oz.

19 reviews
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Cushions hair in cloud-like softness. Reach for this turbo-acting, powerful emulsion whenever you want to treat your hair.


Curls and texture, but here for everyone’s dry hair days.

why we made this

We wanted to create a hair-mask that was just right. Not too heavy, not too light. No silicones, but a decent amount of slip. Something that would softly coat your strands but not weigh them down. It’s a hair-mask you can use every time you wash, or once every now and then as an intensive treatment. The perfect conditioner meets mask, meets treatment.

Cushions hair in cloud-like softness. Reach for this turbo-acting, powerful emulsion whenever you want to treat your hair.

Curls and texture, but here for everyone’s dry hair days.

Colour Safe

Silicone Free

Sulfate Free

Cruelty Free

Key Ingredients
After cleansing with hair-wash, section hair into four equal-ish parts. Apply a generous amount of hair-mask to first section from roots to ends. Pro tip* Use your fingers to smooth hair-mask through your strands and gently detangle as you go, ensuring all strands are thoroughly coated. Déjà vu: repeat with remaining sections. Leave on for 5-10 minutes, then add h2o and gently detangle with fingers (or detangling comb). Before rinsing off, cup water in your hands and ‘push’ the water and hair-mask into your strands from the bottom up using a squishing-up, scrunching motion. Then, rinse it off. If you like, don't rinse completely. You can leave 10-20% of hair-mask in your hair for extra moisture.

Aqua (Water), Cetearyl Alcohol, Polyglycerol Esters of Fatty Acids, Behentrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Stearamidopropyl Dimethylamine, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Phenoxyethanol, Isoamyl Laurate, Hydrolyzed Wheat Protein, Lactic Acid, Parfum (Fragrance), Tocopheryl Acetate, Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Terminalia Ferdinandiana Fruit Extract, Daucus Carota Sativa (Carrot) Seed Oil, Borago Officinalis Seed Oil

  • HelloGiggles Beauty Crush Awards 2021
  • Glamour 2021 Beauty Awards
  • Her Campus College Beauty Awards 2021
  • Women's Health Beauty Awards Best Afro Conditioner 2021
  • Byrdie Beauty Awards Best Deep Conditioner 2021
  • Glamour Best Deep-Conditioning Hair Mask 2022

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I love this product ! The hair mask to beat all other hair masks - leaves my hair feeling soft and luxurious. Soft, happy hair that feels like its thirst has been quenched. Smells great too :-)
Customer Reviews
4.9 Based on 19 Reviews
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United States United States

Wonderful Neutral Fragrance - Generously Thick

- I just love the clean, almost like clay, smell as I can't have heavy perfumed products. - The thickness is so nice to apply it where I want it and pull it through without it running all over. - The pouch packaging makes it easy to squeeze out what you need. No more fumbling plastic containers with wet hands!

United States United States

She’s Thick

Okay, this was different than I was expecting, but, in a good way. First of all, she’s thick! That was a pleasant surprise. My hair is down to my lower back and a thick 3C/4A mixture. I used this as a deep conditioner and I can confidently get three to four uses out of this. I was able to detangle easily with it, and it felt very moisturizing. I will say that I used the mud-mask scalp treatment and hair wash prior to using this, and I am in love! I have never found anything that I really like for my hair before, until now. The only downside to this product is that it smells a little like freshly spit up milk from a newborn. Doesn’t bother me enough to take any stars off. Besides, babies are cute.

claudia c.
United States United States

This is great

I only used it a couple times but my hair already feels soooo much better.

Heather R.
United States United States


My curls have what I would describe as a medium-tight spiral and my hair is currently between 1.5-2ft long and typically very dry and frizzy without product. I used this product and am very impressed with result. I was skeptical that I would see any appreciable change, but I did! My curls are silky and my hair is not tangling as fast. Plus, my partner can now run their fingers through my hair. I used it with Bread's Macadamia oil, which I use regularly and also love.

United States United States

Wish it smelled like the co wash!

Love the thickness of this product, it feels sooo luxurious and moisturizing! Knocking it down a star because I wish they had a matching scent to the fruity pebble smelling hair wash. This vanilla cupcake scent is too strong and artificial smelling and it masks the amazing fruity pebble co wash scent! If they made matching scents this product would be 5 stars! I really hope more smells come out in the future please!!