Why We Made This
Gel doesn't always get the best rep for what it does for your hair – more like what it does to it. We wanted a styler that would not only lock in coil, curl and wave patterns day after day (after day), but would take time and effort out of morning touch-ups with ingredients that do all the hard work for you. Expect hyper-defined, hydrated and strands with a glassy seal of protective shine.
Anyone with coils, curls, or waves who wants to really lock in their natural pattern. Plus a must for slicked-back styles and edges.
we've found the perfect 'hold' ingredient that won't diminish your hair and scalp health over time. A polymer that's algae-based (and therefore naturally derived), microbiome-friendly and with exceptional hold abilities, it joins forces with red algae extract to smooth the cuticle in both damaged and wet hair to form a protective layer. To amplify, we added hydrolyzed silk and amino acids to repair and soften, add strength and elasticity, plus arm hair against breakage. To top it off, snow mushroom to give moisture and form a hydrophobic film over strands to maintain hydration levels – plus heavenly scented yuzu for its natural potassium and antioxidant powers.
Rake a pump or two’s worth through damp hair (or wet hair for max definition) from root to tip. Use more for coily, curly or thick hair, and use sparingly on wavy or low density hair. Layer as a top coat over hair-cream or a foam for softer definition. Smooth out with a brush for the most even results, then air dry or diffuse. Allow to fully dry into a glossy seal, then break curls up with your hands or with a couple of drops of hair-oil for glassy soft shine. For wet-look styles, brush hair into place and air-dry or set with a hairdryer on low-air high-heat.
Water, Glycerin, Sucrose, PVP, Carbomer, Phenoxyethanol, Sorbitan Oleate Decylglucoside Crosspolymer, Linum Usitatissimum (Linseed) Seed Extract, Pyrus Malus (Apple) Fruit Extract, Maltodextrin/VP Copolymer, Salvia Hispanica Seed Extract, Caprylyl/Capryl Glucoside, Potassium Hydroxide, Potassium Sorbate, Fragrance, Ethylhexylglycerin, Sodium Chloride, Sodium Phytate, Sodium Cocoyl Glutamate, Benzyl Alcohol, Caprylic Acid, Xylitol, Polyglyceryl-6 Oleate, Citric Acid, Glyceryl Caprylate, Algin, Maltodextrin, Annatto*, Sodium Surfactin, Gardenia Florida Fruit Extract, Tocopherol, Betaine, Guar Hydroxypropyltrimonium Chloride, Chondrus Crispus Extract, Citrus Junos Fruit Extract, Humulus Lupulus (Hops) Extract, Porphyridium Cruentum Extract, Tamarindus Indica Extract, Tremella Fuciformis, Sporocarp Extract, Sodium Benzoate.
hair-gel, on you
Erin / Brooklyn
Ava / LA