Our founder, Maeva, spent a lot of time hanging around her Mum’s braiding salon in Perth, Australia, as a tiny and impressionable human. Beauty and hair products punctuated her everyday, and became a cornerstone of her growing up.

Maeva spent her early career working at global 'big box' beauty brands. But something didn't feel right. She wasn't really acknowledged in mainstream hair conversations, and struggled to find clean hair products that were uncomplicated, practical, and fun.

So, BREAD was born. We’re young, but we’re growing. From washday basics to super-stylers and treatments, we’ve got a little something for every head. And, we’ve been busy. You can find us in Ulta, Sephora, Boots, SpaceNK, Selfridges, Amazon, and more.