why we made this
we've bundled two of our most loved products to give you a two-step wash an detox
start with mud-mask
this targeted treatment purifies/cleans and gently exfoliates your scalp before cleansing (with hair-wash), without leaving it feeling tort or dry.
wash out with hair-wash
like a co-wash meets shampoo, hair-wash is made to clean gently and reliably. Modeled off sensitive skin cleansers for the face, but remixed for your hair.
All hair types, from curly, afro, and thick, to straight, wavy, and fine
Dampen your hair and slather mud-mask lavishly onto scalp, sectioning hair as you go. Massage mud-mask in, then glide it all the way down to the tips of your hair. Let it marinate for 20 minutes.
Then, move on to your wash routine.
Grab your hair-wash, and either a) squeeze onto hands and lather up between palms, or b) funnel directly onto scalp via nozzle for hard-to-reach bits like the back of the neck. For thicker hair, section into four parts to reach your scalp and strands with ease. While holding the ends of your hair with one hand, use the pads of your fingers on your other hand to massage deeply into wet scalp until completely coated in gentle suds. Run residual hair-wash down the lengths of your hair to supremely cleanse your strands. Rinse off once complete.
*Notice the super gentle nature of hair-wash leaves you washing less often, because you’re not over stripping your scalp. Less washing means less disruption to the hair.
Aqua (Water), Decyl Glucoside, Glycerin, Aloe Barbadensis Leaf Juice, Glyceryl Stearate, Sodium Lauroyl Lactylate, Cocos Nucifera (Coconut) Oil, Cetrimonium Chloride, Persea Gratissima (Avocado) Oil, Cetearyl Alcohol, Cetyl Alcohol, Quaternium-80, Argania Spinosa Kernel Oil, Parfum (Fragrance), Caprylyl Glycol, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Oil, Benzyl Benzoate, Citral, Limonene, Linalool
Water, Kaolin, Bentonite, Caprylic/Capric Triglyceride, Glyceryl Stearate SE, Glycerin, Cetearyl Alcohol, Cannabis Sativa (Hemp) Seed Oil, Camelina Sinensis (Matcha) Leaf Extract, Moroccan Lava Clay, Aloe Barbadensis (Aloe) Leaf Juice, Persea Gratissima (Avocado) Oil, Glutathione, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Brassica Oleracea Italica (Broccoli) Sprout Extract, Coffea Arabica (Coffee) Seed Extract, Cupressus Sempervirens Leaf/Stem Extract, Backhousia Anisata Leaf Extract, Helianthus Annuus (Sunflower) Seed Extract, Centella Asiatica Extract, Serenoa Serrulata Fruit Extract, Davidsonia Jerseyana Fruit Extract, Prunus Serrulata Flower Extract, Brassica Oleracea Italica (Broccoli) Extract, Palmaria Palmata Extract, Ananas Sativus (Pineapple) Fruit Extract, Phenoxyethanol, Ethylhexylglycerin
- Elle Future of Beauty 2020
- Women's Health Beauty Awards 2021
- Vogue Editor's Beauty Product of the Day
- GQ Beauty Awards 2020
- Refinery29 Beauty Innovator 2020
- HelloGiggles Beauty Crush Awards 2020
- POPSUGAR Best of Black Beauty 2020
- ManeAddict’s Breakout Brand of 2020
- Men's Health Grooming Award 2021
- AskMen Best Shampoo for Curly Hair 2021
- SELF Beauty Award 2021
- HelloGiggles Beauty Crush Awards 2021
- POPSUGAR Best of Black Beauty 2021
- Byrdie 2021 Eco Beauty Awards
- Women's Health Beauty Awards 2021
- Men's Health 2021 Grooming Awards
- Self Beauty Awards 2021
- Supergreat Beauty Awards 2021
- Her Campus College Beauty Awards 2021
- The Zoe Report Best Co-Wash 2021
- HollywoodLife Beauty Awards Best Hair Mask 2022
detox + wash, on you
Zeïna / Melbourne
Love this combo!
Great combo! Squeaky clean and nourished curls.
I was skeptical about using the detox in my hair due to a previous bad experience with a product just like it. I had no reason to fear, it had my curls poppin big time. My hair is a mix of 4s lol, no other pre shampoo treatment has ever done that. Good job BREAD!!! I’ve been using the shampoo for a few years now and love it, my hair gets clean without being dried out. I’ve just started training my hair and this duo will be staying in my routine.
I have never encountered a hair-wash/shampoo that effectively removed buildup and did not strip my hair of moisture. I love it! I even created a video review - https://www.youtube.com/watch?v=I_sbKFUvkT8
I have a frizzy, fairly unexciting hair and never used a pre-wash product so I was a bit skeptical - do I need this, how do I use this etc. I applied to dry hair and scalp (such a fluffy beautiful formula that spreads so well on hair!) and washed off with my regular shampoo and conditionar circa 20mins later. I WAS AMAZED after my hair dried and for a couple days - my hair felt soft, shiny. My hair DID NOT GET OILY AT SCALP 2 days into a wash as it usually does, it stayed so nice and formed that i didn't even heat dry it, almost fully eliminated frizz. This is definitely a product I didn't know I needed and now really love. Shows the importance of product build-up removal and deep cleansing/scalp care - can't wait to use again!
I've never done a pre-wash treatment before so when first applying it took some getting used to but this left my scalp super clean. The product itself goes on smoothly and has a nice earthly scent, perfect for long awaited wash days to get rid of all that product buildup curly girls have to deal with!